Wednesday, February 07, 2018

2020 Olympics🏅 Sponsorship Deals near $3 Billion

Record revenues from the Tokyo 2020 Olympics sponsorship programme have edged closer to $3.0 billion with more partners expected, the International Olympic Committee (IOC) said on Wednesday.

Tokyo has eclipsed all of its Olympic predecessors in terms of sponsorship proceeds by almost three times and the IOC’s coordination commission chief for the 2020 Games, John Coates, praised overall progress.

“Tokyo continues to show positive progress and meeting key milestones,” Coates told the IOC session in Pyeongchang ahead of the 2018 Winter Olympics.

He said new venue projects were also proceeding according to plan with the first such arena -- for badminton -- having opened late last year.

Sponsorship revenues had now topped $2.91 billion, Coates said, calling the programme “extraordinarily successful”.

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